Master Your Craft: Entertainment Industry Expert Dedra Davis, Esq.
Starting a new business in
the Entertainment business or industry can be quite tasking, so Entertain
Attorney Dedra Davis is providing some insight on how to enter market and
issues that should be considered. Visit her site www.musiclw.com or www.listenandexchange.com.
What type of business structure would you recommend for a media/marketing company in the entertainment industry?
While this depends on the owners and their financial situation, consideration of Limited Liability Company or Corporation (S-Corp) are good choices for the reduction in personal liability.
What type of intellectual property would you recommend protecting?
You should always protect any and every type of intellectual property. That includes logos, literary works, innovative marketing messages, taglines and annual event themes or programs (like my LISTEN AND EXCHANGETM).
I want to use a celebrity to promote my client's services. How do I get the right to do so?
First and far most, you have to ask. Then consider the cost and fees involved in utilizing their image. Finally, have your lawyer call the Celebrity's lawyer.
Describe the basics of copyright protection and registration.
When you put your creation into a "tangible" form, you own the copyright for your life, plus 60 years. Moreover, you should register your property with the Registrar of Copyright. Registration is inexpensive and easy, and can be done online by accessing the Library of Congress website.
How
do you attract an endorsement or merchandising deal for clients?
You must have something that will sell, i.e. a personality, a voice, a look, etc. When you have something to offer, the deal will reflect the benefits for the client and the endorsed company.
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What type of business structure would you recommend for a media/marketing company in the entertainment industry?
While this depends on the owners and their financial situation, consideration of Limited Liability Company or Corporation (S-Corp) are good choices for the reduction in personal liability.
What type of intellectual property would you recommend protecting?
You should always protect any and every type of intellectual property. That includes logos, literary works, innovative marketing messages, taglines and annual event themes or programs (like my LISTEN AND EXCHANGETM).
I want to use a celebrity to promote my client's services. How do I get the right to do so?
First and far most, you have to ask. Then consider the cost and fees involved in utilizing their image. Finally, have your lawyer call the Celebrity's lawyer.
Describe the basics of copyright protection and registration.
When you put your creation into a "tangible" form, you own the copyright for your life, plus 60 years. Moreover, you should register your property with the Registrar of Copyright. Registration is inexpensive and easy, and can be done online by accessing the Library of Congress website.
When entertainers first begin what do they need to
know?
Bottom-line, they must become a student of the industry and a master of your craft. Attend classes, read books, join industry organizations –you can never learn enough about your craft. Also, do not sign anything without first having a lawyer review it.
Bottom-line, they must become a student of the industry and a master of your craft. Attend classes, read books, join industry organizations –you can never learn enough about your craft. Also, do not sign anything without first having a lawyer review it.
You must have something that will sell, i.e. a personality, a voice, a look, etc. When you have something to offer, the deal will reflect the benefits for the client and the endorsed company.
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